“A Honey fashioned by bees”. Although honey is an everyday commodity, this brand was created to make consumers feel anything but everyday. With a saturated market of natural honey, our mission was to turn the obvious positioning of a honey brand on its head, to build an aspirational brand that had a unique positioning, one that would create impact and reach far beyond the shelf. The result? A design that people would be proud to have on the table rather than in the cupboard.