Over the last 25 years, I’ve been lucky enough to work in some pretty top-notch Strategy, Innovation and Design agencies, picking up some pearls of wisdom along the way.

Having worn many hats and with a track record of creating award-winning brands that have driven real growth and revenue, my studio helps ambitious founders build category defining brands through a seamless, tried and tested process.

My mantra is strategy, strategy, strategy before any design, to ensure clear direction. All too often this area gets neglected, but it is crucial in achieving real disruption.

That’s why I created my process. To gain an in-depth understanding of your business needs, and define clear goals and strategic direction from the start. It not only needs to look top notch, it has to be fully aligned with you as a business and what you are trying to say that is different to nail your brand difference and carve that all important unique position.

You’ll know exactly what’s involved from the outset. No confusion, no curveballs, no tail-chasing. Just world-class strategic branding to will take your business to the next level.

I’m Amy, Head Honcho at AMD, a studio to help start-up founders achieve global category-defining branding and growth without the agency overhead.

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